Works Cited



Fowles, Jib. "Advertising's Fifteen Basic Appeals." Common Culture, 3rd Edition.
Ed. Petracca, Michael, and Sorapure, Madeleine.
New Jersey: Prentice Hall, 2001. 60-77.

Ogilvy, David. "What's Wrong with Advertising?" Common Culture, 3rd Edition.
Ed. Petracca, Michael, and Sorapure, Madeleine.
New Jersey: Prentice Hall, 2001. 95-104.

Solomon, Jack. "Masters of Desire." Common Culture, 3rd Edition.
Ed. Petracca, Michael, and Sorapure, Madeleine.
New Jersey: Prentice Hall, 2001. 46-59.